As a remote team working across the UK, the business didn’t require a full-time CFO, but they did need the financial expertise to support decision-making, manage investor expectations, and stay ahead of compliance. With multi-channel sales, stock management, and international payments in play, Stories & Ink needed clarity on performance and a forward-looking view on cash.
Our Approach
Angel Accounting was brought on to provide the benefits of a CFO, without the full-time overhead. Working closely with the founding team, we:
Delivered clear, consistent monthly management accounts tailored for internal decision-making and investor updates
Built and now maintain a rolling 12-month forecast that’s easy to update and supports agile planning
Provided regular cashflow monitoring to help the team stay on track and spot potential gaps early
Ensured the business stays compliant across VAT, Companies House filings, and other reporting requirements
Acted as a sounding board for financial decisions, helping the team balance growth with control
The Stories & Ink team now has visibility across all sales channels, a robust planning tool that supports strategic decisions, and peace of mind that the financials are being looked after. With a trusted partner handling the finance function, the team can focus on what they do best, building a bold, creative brand with a global footprint.
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